Welcome to

What You Taught Me

Whether you are in sales, marketing, leadership, or an entrepreneur, you are in the right place.

In What You Taught Me, I reflect on the lessons I’ve learned when it comes to exchanging resources for goods and services, i.e. sales. A skill set that I believe is relevant in all areas of business. These lessons come from people, current events, books, bands, and anywhere else I see the art of sales at work.

Drew Allison, Founder of Cape & Cowl Consulting, #WYTM

Andrew Allison Andrew Allison

What The Blues Brothers Taught Me About Pipeline Management

A Labor Day Weekend rewatch of The Blues Brothers has led me to an enlightening conclusion - Jake and Elwood used classic sales pipeline strategy to get the band back together. What follows is my explanation of how Jake and Elwood used pipeline strategy to go from purpose to lead generation, to dials, to proposals, and eventually closes to bring together their nine-piece rhythm & blues review band.

Read More
Andrew Allison Andrew Allison

What Mario Kart Taught Me About Repetition

The joy of Mario Kart comes in mastering the most efficient route of each track while managing the strategy of deploying and avoiding weapons. This balance of art and science makes for a compelling activity that isn’t always enjoyable. Whether you are racing the CPU, a stranger with an alien avatar, or a friend on the next beanbag chair over, the pain of losing a race from a well timed greed/red/blue shell is unavoidable.

Read More
Andrew Allison Andrew Allison

What The Clash Taught Me About Being Pro-Creative

It’s July 4th, 1976. It’s America’s bicentennial, and on a small stage in Sheffield, England, a new revolution is getting underway. As Americans prepare their fireworks, The Clash are plugging in for their first ever live show.

Read More
Andrew Allison Andrew Allison

What Phil Jackson Taught Me About Team Selling

Playing the Bulls in the 90’s meant not knowing who the most dangerous person on the court was, until it was too late. The triangle offense is not unlike team selling, where anyone on the team has the ability to score the winning shot or close the deal. The point is not scored, and the deal is not closed, by the most talented person on the team. The game is won by whoever has the best chance to win it.

Read More
Andrew Allison Andrew Allison

What Megan Rapinoe Taught Me About Authenticity

Megan Rapinoe has been an example, not only for what success looks like, but for how authentic expression can be an asset in building relationships. It has long been said that people do business with people they trust. But what does that mean?

Read More